Books

Let Rick Johnson Boost Your Performance and Bottom Line

Drawing from more than 30 years of wholesale distribution experience, CEO Strategist founder Rick Johnson, has written a series of business-themed books that debunk some of the myths about today’s industry. His straight-talking, no-nonsense style of writing has won him fans from all types of businesses, and his practical, proven advice has helped many companies get back on the right track for greater market share and new revenue sources.


Off the Cuff	Off the Cuff by Rick Johnson Off the Cuff isn't really off the cuff. It's based on 40 years of experience in the day to day running of the business of business. Understanding the challenges presented by todays changing business dynamics is a must for success and "Off the Cuff" addresses those challenges in a fashion that's easy to understand. Although academic principles are not ignored, Off the Cuff is based on "Real World" business experiences that have proven to be successful. Learn more…

Stop the Bleeding	Stop the Bleeding by Rick Johnson In Stop the Bleeding Dr. Rick Johnson discusses the challenges faced during turbulent economic times focusing not only on surviving these challenges but more importantly this book addresses the leadership skills necessary to thrive during tough economic times. This book will help you focus on solutions and stop focusing on problems. Learn more…

Shattered Innocence	Shattered Innocence by Rick Johnson and Frank Parsons Rick Johnson's gripping fictional tale of teenage innocence mixed with adult drama. The story centers on Brent Miller, a town 'hero' because of his superb athletic ability and his pre-supposed destiny of someday being a professional athlete. His best friend, Frankie Sutter, idolizes Brent. When tragedy strikes Brent's life, Frankie must carry the burden of responsibility for what follows. Learn more…

Leading the Pack	Leading the Pack by Rick Johnson Effective leaders are only as good as the team that surrounds them. This book is about leadership models that are the most effective in the 21st century. Each chapter helps you develop and refine your leadership skills under varying circumstances and scenarios. Written to help those on the path of growth rise to the next level, “Leading the Pack” also helps experienced CEOs, presidents, and all other executives responsible for leading people. Learn more…

Profit is NOT a Dirty Word	Profit is NOT a Dirty Word by Rick Johnson Rick’s new book – Profit is NOT a Dirty Word is all about releasing the “Power of Profitability” in your employees. The formula to accomplish this is not complicated. This book is a must as it discusses that formula which includes everything from conducting employee performance reviews to the importance of creating and managing change. Learn more…

Lead Wolf's Pocket Guide to Leadership	The Lead Wolf’s Pocket Guide to Leadership by Rick Johnson Times have changed; and effective leadership has evolved. In “The Lead Wolf’s Pocket Guide to Leadership,” author Rick Johnson addresses all of the concerns of leaders, showing readers how implementing new business strategies will help them “lead the pack.” Learn more…

Lone Wolf to Lead Wolf	Lone Wolf to Lead Wolf by Rick Johnson The world of sales continues to evolve and the strategies that created success in the past are failing to generate the same level of success in the new century. “Lone Wolf to Lead Wolf” details a simple but powerful technique for adapting to the sales evolution and creating success. This is a ‘must read’ for every sales person and every sales manager seeking improved sales results. Learn more…

Turning Lone Wolves into Lead Wolves	Turning Lone Wolves Into Lead Wolves by Rick Johnson To guarantee success in today’s world of professional sales, you can no longer rely on the ‘lone wolf’ formula of the past. You must become a lead wolf. For maximum effectiveness in today’s sales industry, you must become a sales person who utilizes all of your company’s assets, works proficiently with a unified selling team, and functions as a total solution provider. Bottom line: you must evolve from lone wolf to lead wolf, and that’s exactly what author Rick Johnson shows you how to accomplish in this informative and timely book. Learn more…

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